Woman making 300 sandwiches for ring tells (um #WTF???)

It's an age-old adage that the way to a man's heart is through his stomach, and for Stephanie Smith, that saying is literal. For the past year, she's been on a quest to make her boyfriend 300 sandwiches in exchange for an engagement ring, and she's documented the whole journey on her blog.

"What I’ve learned is that the journey is actually more important. With every sandwich, we learn a little bit about each other," Smith said Thursday on TODAY. "We have more fun, and we have a lot of great meals."

Unsurprisingly, there's been some backlash.

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Also check out the hashtag #300feministsandwiches